Zenfolio Blog

Thoughts, updates, and commentary from members of the Zenfolio Team

July 2009 - Posts

  • fotoflōt, a unique Zenfolio fulfillment partner by Tom McAuliffe

    by: Nataly

    qfotoflōt, a photo display system, was recently added as a Zenfolio fulfillment partner. We thought it would be helpful to tell you a little about how fotoflōt came into being, and to give a few examples of how they’re used.

    fotoflōt grew out of the founders’ personal experiences. We’re long-time photo enthusiasts and were seeking better ways to display the great images that are possible with digital photography. We didn’t like framing our prints and having the images hidden behind reflections and glare. We wanted a clean, simple mounting system that would put all the focus on the image.  And we wanted to make it easy to change images to get maximum usage of scarce wall space.

    So we invented fotoflōt.  The photographic print is bonded to the front of a thin acrylic panel, so there’s nothing between the viewer and the print. print and acrylic are laser-trimmed, fusing them together and producing a polished edge. The mounting system creates a floating effect, subtly emphasizing the image. And the mounting system is magnetic, letting you change images in seconds and reusing that scarce wall space.

    The following (mostly personal) examples are only a small sample of the many ways that thousands of fotoflōts have been used. Maybe they’ll stimulate you to come up with some new ways to use them.

    Wall arrangements. fotoflōts are frequently used for arrangements of multiple images. Tom’s daughter and her husband had hundreds of images from their travels around the world and wanted to use some of them to decorate their home. They decided to display their favorites along the stairway, and the images are visible from both the lower and upper floors.  The fotoflōts provide a great topic of discussion with visitors.

    Collages

    fotoflōts are also popular for collages.
    Virtually every available size has been used for a collage at one time or another.
    Tom created this 10”x15” collage as a wedding gift for a friend.

    Panoramics

    fotoflōt is well-suited for panoramics, providing aspect ratios from 2:1 up to 6:1.  The wide range of standard sizes make it possible to use panoramics much more widely (so to speak) than is usually the case.

    The photographs in this 7.5”x22.5” panoramic are of Tom’s daughter and new son-in-law. A professional photographer took the photos, and Tom created the panoramic (with appropriate permissions).

    Desk stands

    A number of fotoflōt sizes, from 7.5”x10” to 7.5”x30”, are available with a desk stand.  They make good gifts, and can be used alone or as a complement to images mounted on the wall. Tom created this 7.5”x15” desk stand fotoflōt to capture the memory of his other daughter and son-in-law on a wonderful family trip to Montreal.

    Magnetic mounting system

    The magnetic mounting system provides flexibility that can be used in a number of ways.  This example comes from a customer who said, “Artwork that goes on the wall and sits in one place forever tends to get boring. I’m always on the lookout for the possibility of ‘active’ art that can be changed in some way to keep it interesting.”

    Our customer has created a family portrait gallery up her staircase and moves fotoflōts around to place a visiting son or daughter in the position of honor. For example, daughter A isn’t coming tonight so she gets taken out of “first place” at the bottom of the stairs and gets moved halfway up the stairway. Daughter B is visiting tonight, so she goes onto that prime spot.

    Let us know if you have any questions or comments, and please let us know about any interesting fotoflōt applications that you discover.

    Tom McAuliffe
    Jürgen Reinold

  • Weekend Special: 50% off on 8x10 Mpix prints

    by: Nataly

    Mpix is offering a special deal this weekend on 8x10 prints: 50% off all 8"x10" prints on all paper types.

    Regular E-Surface Color paper prints are only $0.99 while Metallic and True Black & White paper prints are $1.24. No special code is needed, new price is automatically reflected during the checkout.

    Offer expires at midnight on Sunday, July 19th.

  • Zen plus Zen equals $10!

    by: Nataly

    referralsYou may already know about the Zenfolio Referral Program. Traditionally, for every new user you refer, you’d receive a $5 credit to your account that could be used toward renewing or upgrading your account, purchasing prints or photo products and even gift subscriptions, while the new user receives a $5 discount off their subscription. Today we make the deal even sweeter!

    Starting now and until August 15th we are going to double your referral credit. You get $10 for every person that uses your referral code when opening a paid account!

    Don’t miss this opportunity. The last time we did a promotion like this, some users boasted upwards of 50 referrals. The new user has to sign up for an account by mid-August in order for you to receive the double credit. On August 15th the referral credit reverts back to $5 per user.

    So don’t be shy, post away on Facebook, Twitter, MySpace, blog, etc. And while you are at it, join the growing Zenfolio community:


         and     

    Just please don’t flood public forums with your codes. Some forums do not allow this practice and might ban you.

    Get out there and spread the word!

    The countdown begins now.

  • Get That Thing Off of Your Camera by David Hobby

    by: Nataly

    The post below comes to you from David Hobby. We are very thankful to have him share his expertise with our readers. David, has had a 20-year career as a photojournalist, and is the author of a very popular blog called Strobist with 170,000 readers from around the world. Without any further adieu:

    Get That Thing Off of Your Camera

    As photographers, we learn to see light. We notice light when it is interesting. And we always try to make photos in interesting light. And neat light almost always looks so good because it strikes the subject from somewhere other than from the direction of the camera.

    Seriously, can you imagine how boring the world would look if we always walked around viewing everything with the sun directly behind us? And yet, so many photographers - especially beginners - tend to keep their flashes attached to their cameras. This effectively rules out creating interesting, directional light.

    When you light from "on-camera," your flash is very good at revealing detail, but it is very bad at revealing form. Essentially, you are using light about as creatively as a Xerox machine does. On-camera light is great for making an accurate record, but very poor at creating an interesting image of your subject.

    Whether you are shooting to make money, or shooting to preserve memories of your friends and family, one of the best things you can do for yourself to improve your photography is to learn how to control light by using off-camera flash.

    I spent 20 years as a professional photojournalist. And somewhere along the way I learned the value of a small, hot-shoe flash placed somewhere other than on the camera.

    Lighting coming from somewhere else creates shadows. And shadows give a three-dimensional quality to your subject. A couple of years ago, I started teaching other photographers how to light, for free, at Strobist.com. To date, over two million photographers have benefitted from the over 1,000 articles posted there on how to use your small flashes more effectively.

    Today, I would like to share three, simple, one-flash photos from my family album -- and how they were made -- in the hopes of getting you to think about getting your flash off of your camera, if you haven't already done so.

    Hallway Portrait

    I photographed my son, Ben, in the hallway of our house using a small flash (a Nikon SB-800) connected to my Nikon D300 with an SC-17 off-camera TTL flash cord. This preserves the TTL metering of my camera and flash, and lets me create more interesting light by changing its position relative to the camera.

    I stuck the flash in a small soft box, a LumiQuest Soft Box III, which is very portable, inexpensive and folds flat at about 8x9 inches. Camera in left hand, flash in right hand, everything on full auto.

    Shooting through an old plastic lens from a "toy" camera added a nice, soft effect to the image.

    Late-Night Reader

    I photographed my daughter during one of her late-night Harry Potter binges by taking a moment to place the flash in the opened book itself. This reflected off of the pages, turning the book into a soft light source which also illuminated the canopy around her bed.

    I could have used bounce flash, but all of the cool atmosphere would have been gone. Today's cameras and flashes can communicate wirelessly and maintain TTL exposure, too. So even if you are not comfortable with manual flash, that is no excuse for not getting your light in the right spot to make a cool photo.

    Parents at Sunset

    For the upcoming 50th Anniversary of my parents' first date, I wanted to make a special portrait at the lake home to which they have retired in Florida.

    The tiki hut pictured in the photo has no light in it. But that was a natural place to stick a small flash -- along with an orange "CTO" gel to allow the flash to simulate a tungsten light bulb.

    I think the light coming from the inside of the hut adds a lot of dimension to the photo. And it also allows me to balance the exposure on my parents to that of the sunset. It also adds a feel of realism to the photo that no on-camera flash could have possibly done.

    Now, You Try It

    If you have ever wanted to learn how to use your flashes like a pro, there has never been a better time than now. Professionals are publishing websites and keeping blogs designed just to share this knowledge and expand the boundaries of your photography.

    And for the most part, it is all free. You can join us at Strobist.com, where anyone, of any age or skill level can learn the basics of off-camera flash in no time.

    http://strobist.blogspot.com/2006/02/welcome-to-strobist.html

  • Mpix Promotion: 25% off large prints

    by: Nataly


    Mpix is offering a special discount until July 15th: 25% off all Large Prints - 16x20 and larger.

    This is the perfect opportunity to get your favorite shots blown up to poster-size prints and ready for framing. You have a choice of professional-grade E-Surface, Metallic, and True Digital Black & White papers. As usual, Mpix will print, package, and ship your order with the highest attention to detail, delighting you with the results.

    Offer expires on Wednesday, July 15th. No coupons are needed, new prices will automatically apply in the Shopping Cart.