The holiday season is upon us, and in many industries there is one word that stands tall: SALE. For some photographers it’s an off-season for shooting, while for others this season can mean an increase in print sales. Photo-gifts can take many forms, and often it’s the sentimentality of the holidays that can be the driving force. There are so many options and it’s amazing what the word “sale” can do. People tend to order more when there’s a discount. Whether it's on custom holiday cards, portraits on canvas, or a nicely framed print as a gift, if it's a deal it's a steal! If it’s a slow time for shooting, having a sale on a sitting session can help bring in a few extra shoots during the down time. While it’s important to not give everything away for free, do you plan on offering your customers a sale for the holidays? What type of sale seems to work best for you?
Do you plan on offering your customers a sale for the holidays? 11 votes
Yes, I am offering a sale on orders
I am running a sale for my shooting sessions
Everything is on sale
Business as usual, I'm always running a sale of some sort