I'm not sure how I got started in this niche, but Senior Portraits have become the crux of my pro/am work. I'm fairly discerning about the clients I work with - I don't sell "price" necessarily, but I feel I sell uniqueness, creativity, and value - "affordability." There's a fine line between being perceived as cheap as well as being perceived as as expensive in the mind of today's more value-conscious customer. My prints are probably more affordable by a long shot over "pros" but my sitting fee is likely much higher. I don't think senior portraits should cost a small fortune...some people pay ridiculous amounts for senior portraits. I believe I provide a high level of service, flexibility, creativity, quality and perceived high-value. I'm not cheap but I'm not greedy either.
I know I have a ton of competition in this area - and I have just enough work to make it fun and manageable without being over-the-top overwhelmed...it's a perfect fit for my style, time and interests. I'd like to try weddings next, but I know that's a whole different game altogether.
I'd love to hear any feedback any fellow Zenfolio discussion participants are willing to share your thoughts. Thanks in advance for your input.
A link to my Seniors gallery: http://www.dhostphotography.com/p956640789