I've been waiting to see what shows up with the Theme Customization stuff, but I definitely agree. The thing I would like beyond that is the ability to surface both a "Download this image" button in addition to a "Purchase this photo" button. In my case, they would end up at the same place (though one would default to the digital products, and the other to print products of some sort), but having separate buttons, even if they were right next to each other, would be valuable for me.
The point of this is that if someone is thinking "Cool; how do I download this photo?" they're looking for the word "Download." If there's a button with the word "Download" in it, they're likely to spot it, whereas they might gloss over "Purchase this photo" and especially "Add to cart." Likewise, someone looking specifically to buy prints probably wouldn't immediately think to click "Download this photo" to start doing so. I think having two links would make it easier for people with these two intentions to figure out how to do what they want to do.
--xsdg