Hello Bill,
1. Have a philosophy : I set up my website design/ZF template with a philosophy combo of "clutter free" and "clean lines" with a black background - let the photo speak out freely
2. Be ruthless: Only show your very best and divide it up in sections (in my case :New, My Best and My Clients request) and it means making painful decisions - you can't love all your photos with the same passion and intensity. Show the ones that conveys a message. Keep rotating your best work in and out of storage while you bulk up your portfolio over time.
3. The World will not come to you ! I'm a salesman by nature and by trade and i've been doing photography for 1 year and it's strictly a hobby but a passionate one but in a gigantic multimedia sea of images - what makes you standout from the others ? Find it and advertise it with free posts on various, highly visible social websites with URL linkbacks to individual photos at regular intervals - like Digg.com. Joining Facebook but keeping all your content all photography related shows your unique drive and passion about your photography.
4. Gather all your friends and family's emails and use the Invite feature to mass email everytime you have a new group of new photos. It shows you're active and relevant.
Hope it helps,
Pascal Sauvé
http://timestop.zenfolio.com/